Zoko is a WhatsApp commerce / CRM. Fidras is an all-in-one AI marketing and customer-intelligence app for Shopify and WooCommerce, free during early access. Here is an honest, data-driven look at how they compare.
Quick Answer
Zoko is a single-channel specialist: it goes deeper on pure WhatsApp commerce than Fidras does. Fidras treats WhatsApp as one of six engines and adds email, predictions, and recommendations - free during early access. If WhatsApp depth is your only need, Zoko is purpose-built for it; if you want WhatsApp inside a broader free marketing stack, Fidras is the wider tool. We do not claim Fidras out-WhatsApps Zoko on raw depth.
Are these even the same kind of tool?
Heads up: Zoko is an adjacent category (WhatsApp commerce / CRM), not a direct head-to-head with Fidras. They overlap in places, but they are built for different jobs. This page is written to be honest about that.
Fidras
All-in-one AI marketing & customer-intelligence app by CatalystIQ (Dubai, UAE).
Platforms: Shopify + WooCommerce (WordPress)
Install: ~2-minute one-click install, no coding
Pricing: 100% FREE during early access through June 15, 2026 (no credit card). Early adopters get grandfather pricing when paid plans launch.
Zoko
Deep, dedicated WhatsApp commerce - selling and supporting customers entirely inside WhatsApp.
Category: WhatsApp commerce / CRM
Platforms: Shopify-centric (WooCommerce support unverified)
Pricing: $49.99 / $79.99 / $139.99 / $499.99 per month tiers, plus per-conversation (Meta) fees billed separately. 7-day free trial.
| Feature | Fidras | Zoko |
|---|---|---|
| Primary focus | All-in-one AI marketing (6 engines) | WhatsApp commerce / CRM (single channel) |
| WhatsApp marketing | Yes (one of six engines) | Yes (core product, deepest) |
| Email marketing | Yes, native | No |
| Predictive analytics (churn/LTV) | Yes | Not offered |
| ML product recommendations | Yes (Frequently Bought Together) | Not offered |
| Platforms | Shopify + WooCommerce | Shopify-centric (Woo unverified) |
| Entry pricing | Free during early access (through Jun 15, 2026) | From $49.99/mo + per-conversation fees |
| Free trial / tier | Full free early access, no card | 7-day trial |
Fidras pricing
100% FREE during early access through June 15, 2026 (no credit card). Early adopters get grandfather pricing when paid plans launch.
Zoko pricing
$49.99 / $79.99 / $139.99 / $499.99 per month tiers, plus per-conversation (Meta) fees billed separately. 7-day free trial.
Is Fidras a Zoko alternative?
Partly. Both can message customers on WhatsApp, but they solve different jobs. Zoko is a dedicated WhatsApp commerce and CRM platform with the deepest WhatsApp tooling. Fidras is an all-in-one AI marketing app where WhatsApp is one of six engines alongside email, segmentation, ML recommendations, and predictive analytics. If you want WhatsApp inside a broader marketing stack, Fidras fits; if you need the deepest standalone WhatsApp commerce, Zoko is purpose-built for it.
How much does Zoko cost vs Fidras?
Zoko has tiers of $49.99, $79.99, $139.99 and $499.99 per month, plus per-conversation Meta fees billed separately, with a 7-day trial. Fidras is 100% free during early access through June 15, 2026, with no credit card required.
Does Zoko do email marketing?
No. Zoko is a single-channel WhatsApp/Meta product and does not include email marketing. Fidras includes native email marketing alongside WhatsApp.
Does either work with WooCommerce?
Fidras supports both Shopify and WooCommerce. Zoko is Shopify-centric and its WooCommerce support is unverified.
Try It Free
Install in about two minutes, no credit card. Fidras is free during early access through June 15, 2026. Want a hand deciding if it fits alongside or instead of Zoko? Message us on WhatsApp.
Sources for Zoko data
Zoko pricing - https://www.zoko.io/pricing
Zoko on the Shopify App Store - https://apps.shopify.com/whatsapp-button-chat
Competitor pricing and feature data is sourced from the links above and was accurate at the time of writing; vendors change pricing and features often, so verify on their sites. Fidras facts reflect the early-access product. Fields we could not verify are noted as such rather than guessed.
